UTM Campaign URL Builder

UTM (Urchin Tracking Module) parameters are tags you append to URLs so analytics tools like Google Analytics 4 can identify exactly where a visitor came from. Without them, traffic from your email newsletter and your LinkedIn post both appear as 'direct' — you can't tell what's working. Use them on every external link you share.

utm_source is the referrer (google, newsletter, twitter), utm_medium is the marketing channel (cpc, email, social, affiliate), and utm_campaign is the specific campaign name (spring-sale, product-launch). Together they let you filter traffic by business objective in GA4 reports.

utm_term is designed for paid keywords in search campaigns — use it to identify which keyword triggered the ad click. utm_content is for A/B testing and differentiating links in the same campaign (e.g. banner-a vs banner-b, or header-link vs footer-link).

No. UTM parameters are stripped by Google before indexing and don't appear in canonical URLs. They are purely for analytics. However, you should not use UTM tags on internal links — that resets the session source and inflates your direct traffic numbers.

Yes — utm_source=Newsletter and utm_source=newsletter are counted as two different sources in GA4. Use lowercase consistently and replace spaces with hyphens or underscores. This tool uses your exact input, so maintain a consistent naming convention.